The church has a critical responsibility to report on the uses and
results of gifts that church members and friends have made. Too often,
we assume that everyone in our church knows about all of the ministries
in which the church is involved and about the resources that are needed
to support those ministries. And we sometimes also assume that everyone
“understands” how our gifts are used to support those ministries.
Unfortunately, it is increasingly the case that fewer and fewer
members truly understand the scope of the church’s ministries and how
gifts are used. To enhance understanding and be more public about its
accountability, a church might consider the following:
Identify all of the ministries being supported by the church (including
those supported through fair share giving).
Select one, or a limited number, of those ministries to highlight in the
pre-worship service announcements, in newsletters, on web pages, in
worship bulletins or in e-mails to the members and friends of the
congregation. Explain the results that have been achieved by those
ministries—that is, answer the who, what, when, where, why and how. Put
a face on the ministries. Make the ministry as personal as possible by
telling stories about those who are benefited by the ministry, as well
as about those who provide the ministry.
Help
members and friends understand the true cost of local ministries by
establishing the cost of all the factors related to providing each
ministry. That includes staff, materials, utilities, building(s) and
miscellaneous expenses.
Send
regular financial reports. Some churches report weekly on gifts received
the previous Sunday compared with the weekly budget (which is usually
1/52 of the annual budget), which is usually inadequate and misleading.
In summary, do all that you can to help members and friends
understand their gifts are being used responsibly in supporting
effective ministries through their church.